Why ?

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“As a film-maker to know what I create is important. To know why I create so much more. Education with purpose”

– Andra, founder of 2030, WHEN i GROW UP.

So, why do we do what we do?

Because we believe that every child has a story to tell. A meaningful story that the world needs.

And most of all, a story the adult version of the child can always look back upon with
pride and nostalgia and find creative guidance in.

Because we believe personalized learning and
participatory education to be values our future
generations will evolve on.

Because we have a moral responsibility toward our
future generations, to set creative foundations, so that today’s
children become well-rounded adult versions of tomorrow.

Because any worthy childhood deserves to be cemented –
brick by brick – with memories created by the children themselves.
The memories children create today through film give
adults of tomorrow the opportunity to look back into their own
lives and see how much they have evolved or just
find a way back to their inner child.

There are so many reasons but especially, because we believe in a purposeful education, where every child thrives and feels fulfilled.

We love being our little heroes’ friends while they embark on their journey of self-discovery. While they create their future.

We believe them and, most importantly, we believe IN them. What about YOU?

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