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As no other cartoon character had, WIGU, the hero of 2030, WHENiGROW UP reminds us of what it was to be vulnerable, to be small and alone in the universe, to be human — both little and big at the same time - and most of all to struggle for respect and credibility. So far he’s rather been credited as “just a child”.


WIGU is somewhere between 4 and 11 years old. Honestly we don’t know. He looks like 4, but behaves likes 11. Or vice-versa. He dreams of inventing flying houses and cars and says things we, adults, don’t understand today, but for sure


“You’ll do once I grow up” - WIGU always says to his parents when they call him “head-in-the-air”.


“AHA!! This is what you meant 14 years ago. Well, your idea seemed impossible back then. Sorry WIGU for only having labelled you as “childish” and ignored your dreams”, WIGU imagines his parents will say one glorious day. But until then, WIGU has to struggle with growing up: going to school, eating vegetables, losing his teeth…


“Losing my teeth ??? Ohh noo!! But I need my whole body to make the flying houses. I have a dream!”


“Your baby teeth have to fall out to make room for adult’s teeth to grow” his parents explain. “And it can last six or more years from start to finish. Until you are a grown up you have to be patient”.


“But it hurts. I don’t want to do that”, WIGU always complains.


“That’s the point, you don’t have to do anything. You just have to allow to make room for new teeth to come. What today you see as loss and pain, tomorrow will be a great opportunity for you to become a better version of yourself, my child”, parents try to calm him down.


In his head, WIGU makes up all kind of horror stories about the fear of loss and pain. He doesn’t understand how losing a part of him can turn out good and painless. He is worried by the idea of hurting too much and fearing he won’t be in shape to follow his dreams, one of which is to invent flying cars and houses.


..until the day comes when WIGU loses his tooth…


Stay tuned!


NB. Dr. King gave the "I have a dream" speech not the "I have a plan" speech. It's our dreams that change the course of history. Let Your Kids Keep Dreaming and give them the tools to achieve their dreams. 2030, WHEN I GROW UP is all about watching a life unfold, until they finally do, what they are here to do!


PS: the idea of flying houses and cars belongs to TEO, 10 years old, and who is attending 2030, WHEN i GROW UP for the third time. TEO lost one tooth at our first edition of 2030, WHEN i GROW UP. So he'll be able to guide and inspire us on our hero's journey. Teo's dream is to


"be a scientist and work on technology and engineering. I want to invent things that are not affected by gravity - flying houses, cars, etc. And the most important, I want to invent a hover-board that can help us move freely and easily everywhere.”


Well TEO, fingers crossed! And eyes on you! We'll follow up in 2030 ;).


Kids create & visualize their own media.

Their own hero’s journey. 

 Their own success patterns for life.